Foot traffic likely was enhanced by the Road Show billboard on Main Street in downtown El Cajon, as well as the promotional efforts of Albertson's/Sav-on stores, which featured Heart Truth signage and the sale of the Heart Truth t-shirts and Red Dress Pins.  There were also several promotional posters and food court table tents in the mall.  A radio station onsite also drew people to the exhibit. 752 people were screened, and it is estimated that 17,500 visitors were able to see the display and get the message that heart disease is the #1 killer of women.