In today’s world, ACC members wish to interact with the College's digital resources on their own terms—when and where they want—utilizing increasingly varied
devices and channels. In order to most effectively accommodate member needs and leverage the significance of the ACC brand as a selling point, it is important that the College's digital portfolio provide a unified and
The ACC digital portfolio consists of roughly 150 digital products, including websites, microsites, mobile apps, and newsletters. This Online User Experience (UX) Design Guide is
a critical tool for use in achieving a consistent and intuitive user experience across the College's digital inventory. The guide contributes to the success of products by providing:
- A unified visual design framework with specifications that expand on and clarify existing ACC.org styles, providing a visual
“umbrella” for ACC digital offerings to align with. It also clarifies the similarities and differences of ACC print and web standards.
- Interactive design standards and User Interface (UI) element templates based on UX best practices to improve the consistency and usability of
ACC digital products across platforms.
- Guidance on how to use the guide for product design and development.
- Ease of access to the College's standards for both internal and external developers, in order to promote consistency across ACC digital
When used during product design and development, the online UX Design Guide Project provides the following benefits:
- A more consistent, predictable, and satisfying user experience for members and other users
- A more unified and professional brand image across ACC digital products
- A standard user interface (UI) design policy, providing a design baseline for new product development, thus improving the efficiency of product
development and ensuring that ACC products look like ACC products
ACC has three main product families with distinctly different user populations:
- Member/Cardiology-centered products. This includes clinical, education, advocacy, JACC, Annual Meeting, and other member-related products.
- Institutional products for quality improvement and measurement.
- Patient-centered products that cater to patient and caregiver needs.
While the initial release of this style guide is primarily focused on the College's member-centered digital offerings, future releases will provide greater focus on the
Institutional and Patient-centered families. Moreover, while the sections below focus on visual styles, subsequent releases of the Design Guide will include interactive standards that specify UI elements and their
expected behaviors. Please note, the College's Logo and Branding standards apply across all ACC product families without exception.