Health Tech REEL Dx Leverages Patient Videos for Education

We recently had the opportunity to speak with Dr. David Spiro, an associate professor at the Oregon Health & Science University, and medical entrepreneur Bill Kelly, formerly of WebMD, about their health tech company, ReelDx. The company offers a unique platform for streaming real patient video and is poised to make a huge impact on how we teach our future clinicians. Dr. Spiro received his medical school degree from University of California San Francisco, and then did a residency in pediatrics and fellowship in pediatric emergency medicine, with a rural stint in between to pay off his loans. While on faculty at Yale, he developed an interest in using video in the clinical setting to improve the way we teach clinical medicine to students and residents.

Bill is a graduate of Harvard Business School and has been a founder and executive in companies like WebMD and

Why did you decide to co-found ReelDx? What problem are you solving?

In 2011, we met in Portland and started ReelDx to offer a new method to teach clinical medicine using real patient case studies. We developed a methodology to obtain HIPAA compliant video and developed a secure, cloud based platform to manage the growing libraries. This product is now called ReelDx Education. The ReelDx Education experiences allow students and faculty to efficiently and viscerally learn medicine through the perspective of seasoned clinicians. No other platform has provided this kind of content/platform for learning.

We have since taken the lessons learned building ReelDx Education and launched a related business——where we offer other software developers a cloud-based platform for managing video content in a HIPAA-compliant environment. This platform supports a wide variety of use cases beyond education, including recording discharge instructions, doing virtual check-ins, allowing video journaling, amongst many other use cases.

How can cardiologists use ReelDx in their practice or teaching?

Although we have only a few cardiology cases, we would be delighted to discuss developing more content for this field. Please feel free to contact me if you are interested. We’d also love for innovative cardiologist to consider the platform and reach out to us with ideas about how to use video capture and sharing in doctor-patient-caregiver communications and record keeping.

How many people currently use your platform or content?

The ReelDx Education product currently has 500+ cases/1000+ topics. Last year we had 120,000 cases viewed, and have 6K+ registered users. has over 120 companies in the developer program.

What is your vision for medical video moving forward?

The key to our ReelDx Education work is proper informed consent and maintaining HIPAA compliance. With this in place, the possibilities are endless. Synchronous (live) and asynchronous (flipped classroom) use of our content can improve the way faculty teach clinical medicine in the classroom for students, and at the bedside for resident/fellow education. Our broader vision is to enable the use of video in any medical workflow or patient engagement strategy through the platform.

Do you have any other thoughts you’d like to share with the CardioSource audience?

We appreciate the opportunity to share our story. Check out some of our free cases: and our platform at

Shiv Gaglani is an MD/MBA candidate at the Johns Hopkins School of Medicine and Harvard Business School. He writes about trends in medicine and technology and has had his work published in Medgadget, The Atlantic, and Emergency Physicians Monthly.

Keywords: CardioSource WorldNews, Clinical Medicine, Instructional Film and Video, Education, Health Insurance Portability and Accountability Act, Problem-Based Learning, Software

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