December 15, 2016
Physicians can brand themselves on social media using a “hub and spoke strategy,” says Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice. A doctor should first create a central hub, such as a blog or website. It is important to not create the hub on a third-party platform, because, in the future, the look of the platform could change or the platform could be removed altogether. Doctors should then create the spokes: social media outposts where they can engage with patients. It is important to keep the branding consistent across these platforms by using the same logo, slogan, and headshot.