The Food and Drug Administration (FDA) recently announced a new component of its Nutrition Innovation Strategy, including a plan to develop a policy framework that will provide more transparency to consumers while encouraging competition amongst manufacturers to offer more nutritious products at a more affordable cost. FDA Commissioner Scott Gottlieb, MD, notes that "the cumulative effect of making smart decisions every day about our diets, when spread over a population, can dwarf the impact of any single new medical product." To that end, the FDA is seeking public comment on the modernization of labeling claims, ingredient labels and marketing requirements for certain food products, referred to as "standards of identity." The FDA intends to use this feedback to make the changes needed to help consumers make healthier choices.

The Nutrition Innovation Strategy, announced this past March, is aimed at increasing consumer information on healthy options due to the important role nutrition plays in disease prevention. With this Strategy and its regulatory authority over 80 percent of America's food supply, the Agency intends to prevent diseases that are attributable to poor nutrition. Read the full announcement from the FDA.

Keywords: ACC Advocacy, United States Food and Drug Administration, Food Supply, Social Change, Choice Behavior, Nutritional Status, Diet, Product Labeling

< Back to Listings